August Alsina – Song Cry (Single Premiere)
American recording artist August Alsina continues with the promotion of his second studio album “This Thing Called Life“ with his brand new single “Song Cry”.
Following the Lil Wayne-assisted “Why I Do It?”, August Alsina comes through with the follow up single “Song Cry”. Right off the bat, the comparisons to Chris Brown’s “Autumn Leaves” are evident which comes to no surprise that it was also produced by Brandon “Bam” Hodges. The production is extremely similar but fitting as the bustling percussion and solemn guitar twangs support the weighty message Alsina conveys about holding back the tears and suicidal thoughts on the contemplative record about his brothers death.
August Alsina also recently teased the accompanying cinematic music video which is co-directed alongside Payne Lindsey. His sophomore album “This Thing Called Life”, the follow-up to his 2014 debut Testimony, is due for release later this year via Def Jam Recordings.
Listen to the touching “Song Cry” below along with the video trailer: