JoJo – When Love Hurts (Video)
After several teases, JoJo has premiered the visual to one third of her ‘Tringle’ release, “When Love Hurts”.
JoJo keeps it simple for the video to the Benny Blanco and Jason Evigan-produced pop/house gem. Looking confident and elegant, the pop star throws an abandoned warehouse party performing some tight-knit choreography with her group of dancers.
JoJo expressed in a recent interview her newfound love for dance music, “I love Gorgon City, MNEK and Disclosure and when elements of house and dance music are infused into pop,” she said. “I’m living for it. It makes me feel fabulous, triumphant, and strong. Like a woman.”
The singer, who is now signed to Atlantic Records, has been working with Harmony Samuels and MNEK on her oft-delayed third album and she also plans to release videos for her other two singles, the ballad “Say Love” and the mid-tempo jam “Save My Soul.” Watch the video to “When Love Hurts” below: