Coldplay – Hymn For The Weekend (Video Premiere)
In preparation for their Super Bowl halftime show performance next month, British rockers Coldplay premiere the video to their Beyoncé collaboration ‘Hymn For The Weekend’.
Since Pepsi confirmed the rumours that Beyoncé will return to the Super Bowl halftime show as a special guest it comes as no surprise that her collaboration with Coldplay, ‘Hymn For The Weekend’, has received the video treatment. Shot on location in Mumbai, India, the colorful clip, directed by Ben Mor, co-stars Beyoncé and features a cameo from Bollywood superstar Sonam Kapoor for the uplifting anthem.
The music video has racked up quite a bit of controversy due to the topic of culture appropriation with Beyoncé seen wearing a Desi adornment portraying the role of a Bollywood actress. There’s a thin line between appropriation and appreciation but you can’t deny the beauty of the video positively capturing celebratory aspects of the city’s culture, specifically India’s Holi festival so take it as you will.
‘Hymn for the Weekend’ is taken from Coldplay’s sevenths studio album ‘A Head Full of Dreams’, Beyoncé will join them on stage during the Super Bowl 50 halftime show on 7th February at Levi’s Stadium in Santa Clara, Calif. Watch the video below: